The Essential Features that a New WordPress Website Must Have
Today, most entrepreneurs represent themselves on the internet with the help of e-commerce websites. These websites are not only meant for the known target group of a particular business, but also visitors who may be converted into customers through images and text that are featured on a given website to create a user journey. To create a memorable user experience, heed the following advice that outlines the essential features that a WordPress development company in Melbourne should have.
The Website Should Be Navigable
An online customer should be able to navigate freely and find the product or service they are looking for. Adding the appropriate tabs and menus, in addition to a site search plugin, will result in increased conversion rates and a lower bounce rate.
The Website Should Load Fast
It is a widely held belief that internet users will exit a site if it takes anything more than 3 seconds to load. The primary reason why a website could take that long to load would be the use of high resolution, heavy image files. So, it’s important to balance your use of imagery, which is an indispensible part of business representation, with your need for fast-loading, light-weight site components that are aesthetic as well as agreeable with SEO ranking returns and the preferences of online visitors.
Your CTAs Should Resonate with Your Customers
If your CTA is responded to by a section of your on-site traffic, it means more leads, more conversions and more sales for your business. Using tools such as Google Analytics enable you to monitor all the visitor activity on your website, including how far down they scrolled, where they hovered for longest, and so on. This information is valuable for it gives you an idea on where to place your CTA, the kinds of fonts to use, the colours to deploy, and so on. Working with various variables, A/B testing your CTAs trying to ascertain the right colours, copy and shapes that lead to the best conversions, can be a smart decision even though it could be a lengthy exercise.
Online Forms Should Be Simple and Accessible
It goes without saying that people buying online find the task of filling forms a lengthy and arduous process that raises their hackles. Unpleasant though it may be, it is unavoidable, especially in the case of first time buyers from a particular e-commerce business that needs to collect enough data to ensure payment and shipping. Data collection needs to be kept down to a minimum in view of studies that indicate that a majority of cart abandonments take place when customers are asked to create a new account, or because of time consuming and unclear checkout processes.
Pop-Ups: Not Kitschy, But Appealing
Even though pop-ups can be frustrating for customers, the general consensus is that these do have a role in digital marketing. To prevent pop-ups from irritating potential customers, care needs to be taken in terms of how to size, time and design them. Pop-ups should desist covering up the entire screen area, but should be noticeable at the same time, and programmed to withdraw after a certain number of seconds on non-action. Further, the exit button should be clearly visible.
At the Website Builders, we have been in the business of WordPress website development in Melbourne for the last 12 years. The invaluable experience we have acquired allows us to adorn our work with greater commitment and better strategies customised to your requirements. For your WordPress website development needs, get in touch with us today.