DO I NEED A WEBSITE FOR MY BUSINESS
“Do I need a website for my business?”
In short, setting up a website for your business is a highly beneficial decision, not just for now, but for the future as well.
If you’ve been wondering whether your small business needs a website, keep reading to find out why the answer is YES!
PROFESSIONALISM
Investing in a well-built website is going to make sure your business has a place for potential clients to go to check you out before approaching you directly. There are a few places people go for information before hiring a business: Google, social media and websites!
In today’s technological age, having a website could mean the difference between a client questioning the validity of your business if they can’t find you online and jumping straight into a deal with you if they like what they see on your website.
A website allows you to show off any credentials or testimonials you’ve amassed to boost your professionalism to a higher degree.
You can also pick up a personalised email address with the creation of your website, again adding a little more credibility to your business.
SHOWCASE PRODUCTS & SERVICES
No matter the industry you’re in, a website should act like a portfolio for your products and services. It should allow potential clients to get a feel for your business before they even make contact with you.
People like to know what they’re getting into. They turn to business websites, as well as social media platforms, to get to know businesses and their offerings before making any decisions when it comes to buying products or investing in services.
For example, if you run a restaurant it’s a great idea to showcase your menu with high-quality imagery on your website. It also pays to provide any details surrounding gluten-free, vegan or other dietary options. Both of these steps will entice hungry foodies to your restaurant, especially because they know they can find delicious food if they’re coeliac or vegan, etc.
Allowing your customers the chance to get to know you with an informative, intuitive website is the best way to make a great first impression and truly showcase the amazing products and services you have on offer!
OPTIMISATION
Optimising a website for SEO purposes is a genius move because it will help drive clients towards your brand, your products and your services.
Ranking well in Google searches is the best way to bring in a constant flow of new clients without having to put too much effort into your other marketing strategies.
By utilising the power of website optimisation and a basic but refined digital marketing plan, you could be seeing a boost in enquiries from potential clients within a very short period of time.
ENTICE CUSTOMERS TO GET IN TOUCH
Having your business contact details out there and accessible allows customers and clients to easily reach out and engage your services!
A website allows you to fill your online space with a plethora of ways for prospective clients to contact you – from contact forms to address maps, footers and featured contact pages.
Research (and common sense) shows that the easier it is for a potential client or customer to contact you, the more likely they are to follow through. We’re simple creatures at heart, we just want life to be that little bit easier! When our first impression of a business is that they’re easy to contact, we assume the rest of our interactions with them will follow suit.
HIGHLIGHT REVIEWS & TESTIMONIALS
When a prospective client or customer consider purchasing a product or service, you can bet the first thing they do before moving forward is search for reviews and testimonials about the business and/or products online.
Having a business website allows you the opportunity to showcase your BEST reviews and testimonials right in the front yard of your very own space on the internet. This helps establish rapport with consumers before they even engage your services!
Even though review sites do exist, it’s always a good idea to have your own way of showcasing your reviews and testimonials. Plus, if review sites happen to become obsolete in future, you’ll still have a permanent archive of your best reviews!
GOOGLE MAP INTEGRATION
We spoke briefly about maps in our last post, but we couldn’t just brush past them without giving them their own feature post!
Embedding Google maps into a website so clients and customers can easily find and visit your store, office or other place of work is a genius move! People like it when things are easy. If they can find a map on your website that links to their Google map app and provides directions to your location with just one click – well, that’s about as easy as it gets.
It’s also handy for businesses who regularly host events at different locations. Rather than posting an address and leaving attendees to figure it out for themselves, a website that allows for map integration does all the hard work instead!
ESTABLISH YOUR SPACE
Every industry is flooded with competitive businesses. Whether you’re in tech, marketing, retail or hospitality – you will always have competition to try and outrun.
If you’re yet to create a website for your business, chances are a good portion of your direct competitors already have one. They’re gaining clients and customers through digital marketing and an online presence.
To stay relevant and to make yourself easy to find within your market, you need to establish an online space for your brand to shine.
By creating a website now, you have an advantage – you can see what your competitors are doing and build a site that’s completely unique. You can make yourself stand out in a crowded market.
KEEP IT SIMPLE
You know, there’s always been a bit of hesitation, intimidation and fear surrounding website management.
What a lot of people don’t realise is that you don’t need to be a web developer to create and manage your own professional site.
When you use modern website builders like Squarespace, Wix and WordPress, you have pretty much all the freedom in the world to easily turn your very own space on the internet into a successful online information hub for clients and customers.
Of course, if you don’t have the time to create and manage your own website, we’re always here to help…
BUT you don’t have to pay super high fees or extensive management costs when you work with us because we choose to keep it simple!
ONLINE IS THE FUTURE
We’ve said it before and we’ll say it again…we live in a digital age and it’s only becoming more and more digitally charged as we progress!
As of 2020, almost 4.54 BILLION people were using the Internet. That’s 59% of the global population. That’s over half the people in the world that your business is essentially invisible to if you don’t have a website.
With technology progressing at a startling rate, more and more people are going to be relying on the Internet to browse and buy goods and services. You don’t want to miss out on appealing to the majority of the population in years to come.
IT’S HIGHLY COST-EFFECTIVE
A website doesn’t have to break the bank!
No, seriously. Nowadays, sites like WordPress and Wix allow for the building of high-quality, fully-functioning websites for a surprisingly affordable fee.
They do provide the option for any business to get in there and build a website themselves, however, you may not have the resources, the time, or the know-how to do so.
That’s where we step in. Because of the low fees these sites charge and how cost-effective a website is to maintain, we’re able to offer our services at a highly affordable level too!
Ultimately, you need to make the decision as to whether the low cost of building a website outweighs the potential for huge growth within your business.
Get in touch for a quote today!